When creating your brand’s color palette, it’s important that they reflect your brand’s tone.

Psychologically, colors evoke different feelings:

• Blue: trust, safety, security and relaxation.
• Purple: creativity, abundance, and mystery.
• Green: wealth, health, and refreshment.
• Pink: femininity, romance, and youth.
• Orange: energy and enthusiasm.
• Yellow: optimism, spontaneity.
• Red: passion and energy.
• Black: sophistication, luxury, and power.
• White: purity and cleanliness.
• Grey: gravity and professionalism.

It’s important to keep the feelings that your brand’s color palette evokes in mind when creating designs.