When creating your brand’s color palette, it’s important that they reflect your brand’s tone. Psychologically, colors evoke different feelings: Blue: trust, safety, security and relaxation. Purple: creativity, abundance, and mystery. Green: wealth, health, and refreshment. Pink: femininity, romance, and youth. Orange: energy and enthusiasm. Yellow: optimism, spontaneity. Red: passion and energy. Black: sophistication, luxury, and […]